With ‘BeautyLive’, world’s first live-streaming beautification technology

KEY POINTS:

  • Real-time glamour: BeautyLive app integrates seamlessly with Facebook, Instagram and YouTube for live-streaming beautification
  • Fine-tuned selfie camera: Front camera with large 1.4µm pixel size for 2X-greater light sensitivity, soft-light LED flash and wide 82° field of view to capture wide angle ‘group selfies’
  • Dual MEMS Microphones: Dual Micro-electrical-mechanical system microphones eliminate background noise and enhance voice pick up — whether the backdrop is a busy street, a noisy bar, or the hustle and bustle of a shopping mall
  • Powerful audio: Innovative five-magnet speaker with smart amplifier, DTS Headphone: X featuring 7.1 channel virtual surround sound over headphones
  • Gorgeous design: Premium construction with sandblasted metallic finish, 2.5D arc glass, curved ergonomics, huge 75% screen-to-body ratio, light-weight construction – weighing only 120 grams

ASUS, the Taiwanese leader in mobile technology, today unveiled ZenFone Live, the world’s first smartphone with hardware-optimized, real-time beautification technology engineered into the brand-new BeautyLive app, enabling users to share more glamorous versions of themselves — live.

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Front Camera with large, 1.4µm sensor pixels for 2X-greater light sensitivity and a dedicated soft-light LED flash, ZenFone Live elevates mobile live-streaming to new quality levels, ensuring that selfie video is clearer, brighter and more beautiful. ZenFone Live also has dual micro-electro-mechanical system (MEMS) microphones to help eliminate background noise and enhance voice pickup, an innovative five-magnet speaker and smart amplifier for powerful audio, along with the DTS Headphone:X™, a 2.5D curved display and a lustrous sandblasted metallic finish.

The Zenfone Live bears a dual-SIM slot, and runs ZenUI 3.5 based on Android 6.0 Marshmallow. The Zenfone Live sports a 5.0-inch HD (720×1280 pixels) IPS display, and is powered by a quad-core Qualcomm Snapdragon processor and comes with 2GB of RAM.

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The Zenfone Live rear camera has a 13-megapixel pixel master camera with an f/2.0 aperture tagged with dual-LED flash. The front camera bears a 5-megapixel camera with a 1.4-micron pixel sensor, f/2.2 aperture, 82-degree wide angle lens, and a soft-light LED flash. Zenfone Live comes with 16GB of inbuilt storage with the option to expand further via a microSD slot (up to 128GB).

Zenfone Live connectivity options include4G VoLTE, Wi-Fi 802.11 b/g/n, Bluetooth v4.0, FM radio, and GPS/ A-GPS. The Zenfone Live houses a 2650mAh non-removable battery. The Smartphone measures 141.18×71.74×7.95mm and weighs 120 grams.

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Commenting on the launch, Peter Chang, Region Head – South Asia & Country Manager of ASUS India said, “Live-streaming is currently the darling of the social media space, praised by ‘thought leaders’ and ‘gurus’ alike as the next phase of evolution via social networks. With the advent of live streaming capabilities on almost all social media platforms, we realized that our customers needed a smartphone which would enable them to ace their live casts. ASUS ZenFone Live is a result of a stellar combination of innovative technology, consumer feedback, and latest trends”.

Real-time glamour: BeautyLive app for live-streaming beautification direct to social media

ZenFone Live’s all-new BeautyLive app introduces the world to real-time beautification, allowing users to create and maintain the perfect look when going live on their favorite social-networking sites.

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BeautyLive combines smart software algorithms and hardware acceleration to automatically smooth skin and remove blemishes, and it integrates seamlessly with Facebook, Instagram, and YouTube. The result is the ability to craft and broadcast instant glamor that keeps the user looking as beautiful as they want to be throughout every live-streaming session. The BeautyLive feature works with both front and rear camera.

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Fine-tuned selfie camera: 2X-greater light sensitivity, soft-light LED flash and 82° field of view

ZenFone Live’s front-facing camera is made for snapping sharper, clearer selfies. The sensor has extra-large, 1.4μm pixels that improve sensitivity to light by up to 200 percent compared to smartphones with standard smaller pixels. ZenFone Live also has a soft-light LED flash that illuminates true skin tones, and it’s equipped with a wide-angle lens with an 82° field of view — so users are able to frame, capture details in wide angle and broadcast it to the world.

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ZenFone Live also has a 13MP rear camera with f/2.0-aperture, five-prism rear lens, and benefits from ASUS PixelMaster’s industry-leading low-light technology to increase light sensitivity by up to 400 percent. It also enhances noise reduction and boosts color contrast by up to 400 percent. It supports up to 12 different camera modes, including real-time Beautification, Low Light and Super Resolution modes, to captures beautiful, high-resolution photos.

Dual MEMS Microphones:

To ensure that the user’s voice is always heard, ZenFone Live has a pair of highly sensitive MEMS microphones that are expertly tuned and precisely positioned to reduce noise. This careful arrangement means that speech pickup is crystal clear, so users are able enjoy live-streamed social-media fun in total clarity — whether the backdrop is a busy street, a noisy bar, or the hustle and bustle of a shopping mall.

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Powerful audio: Five-magnet speaker and smart amplifier

ZenFone Live features a powerful speaker with a five-magnet design and metal voice coil to produce loud and clear audio with supreme quality in every scenario. This speaker is powered by a smart amplifier that increases audio resolution and loudness while ensuring that the speaker is not damaged. ZenFone Live also features DTS Headphone:X™, a revolutionary surround-sound technology that synthesizes a full 7.1-channel virtual surround-sound experience, making all content sound better over headphones.

With this unique combination, ZenFone Live produces and delivers audio that’s up to 67 percent louder than the previous generation, while also extending low-frequency reproduction by up to 17 percent and reducing distortion by up to 15 percent.

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Gorgeous design: Premium construction, metallic-finish, 2.5D cover glass and 75% screen-to-body ratio:

ZenFone Live’s brilliant 5 inch IPS HD display shines brightly through strong glass that is precision-milled at the edges to create a gentle, 2.5D curve. The natural, ergonomic feel of the glass flows around to the back, for comfort that matches the fine style. ZenFone Live also has an impressive 75 percent screen-to-body ratio, for more screen and less bulk.

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The ZenFone Live features a premium build quality with sandblasted metallic finish that feels as great as it looks, and is available in three stunning colors — Navy Black, Rose Pink, and Shimmer Gold

AVAILABILITY

Priced at INR 9,999, the ASUS ZenFone Live will be available from today (i.e. May 24th, 2017) with all major E-tailers and Retailers in India.

ZENFONE LIVE SPECIFICATIONS

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Name ZenFone Live ZB501KL
Design Premium-crafted metallic finish with 2.5D arc glass

Slim bezel: 2.36mm

Light weight: 120g

Display, Resolution 5-inch High Definition (1280×720) IPS display
75% Screen-to-Body ratio
Bluelight filter for eye protection
PixelMaster
Camera
Front

Camera

World’s 1st Livestreaming, real-time beautification technology

5MP with large 1.4µm Pixel Sensor for 2x light sensitivity
Soft-light LED front flash for natural skin tones
82˚ wide view angle, ƒ/2.2 aperture
Real Time Beautification / HDR / Lowlight Selfie modes

Rear

Camera

13 Megapixel PixelMaster camera
ƒ/2.0 aperture, 5P lens
Single LED flash for natural skin tones
Camera features* 7 camera modes for the Front Camera:

Real Time Beautification, Night, HDR Pro, Effect, Low-light, Time Lapse, Auto

12 camera modes for the Main Camera:

Real Time Beautification, Low light, Selfie, HDR Pro, Super Resolution
Night, Effect, Panorama, Time lapse, Children, QR code, Auto

Audio Dual MEMS microphones for clearer voice quality & less noise

ICEpower enhanced 5-Masgnet Speaker for louder sound and less distortion

Smart Amplifier technology for up to 4X sound volume

Audio Wizard for enhanced audio experience

Performance Qualcomm® Snapdragon™  Quad-Core Processor

Adreno 305 GPU

Memory RAM / ROM* 2GB RAM, 16GB ROM (MicroSD support up to 128GB SDXC)
100GB of Google Drive space for 2 years
Wireless Dual SIM Dual standby (2G/3G/4G)

Wi-Fi 802.11 b/g/n, Wi-Fi-Direct, Miracast, hotspot, Bluetooth V 4.0

LTE Cat. 4

GPS/AGPS/GLONASS

Battery 2650mAh Li-ion battery (non-removable)
OS Android 6.0 with ZenUI 3.0

 

About ASUS

ASUS is one of Fortune magazine’s World’s Most Admired Companies, and is dedicated to creating products for today and tomorrow’s smart life. Our comprehensive portfolio includes Zenbo, ZenFone, ZenBook and a range of IT devices and components, along with AR, VR and IoT. ASUS employs more than 17,000 people worldwide and over 5,500 world-class R&D talents. Driven by innovation and committed to quality, the company won 4,368 awards and earned approximately US$14 billion of revenue in 2015.

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