From breaking the news and entertainment to sports and politics, from big events to everyday interests, Twitter is doing all. But still, it’s been lagging behind from its rival social networks in user growth and struggling to gain more.

With this, Twitter decided to roll its character limit from 140 to 280 except few languages including Chinese, Japanese and Korean which will be having the original limit. It did so as these languages are able to convey their message in few words as compared to English and other languages. Twitter wanted its users to spend less time editing their tweets and express their thoughts more easily.

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The company started testing the longer tweet limit with a small group of users in September.
Aliza Rosen, the project manager of Twitter wrote in a blog, “Since we saw tweets hit the character limit less often, we believe people spent less time editing their tweets in the composer”. She added, “This shows that more space makes it easier for people to fit thoughts in a tweet, so they could say and send tweets faster than before”.

With the previous limit in place, 9 percent of tweets hit 140 characters. But during the test of expanded tweets, only 1 percent of tweets hit 280 characters, Twitter said. “More space makes it easier for people to fit thoughts in a tweet, so they could say what they want to say, and send Tweets faster than before,” the company said in a blog post.

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When the service was started in 2006, 140 character limit was maximum that could fit in mobile text messages. But, now with more advanced smartphones, there’s no technical limit on the size of tweets. Twitter suffered a great challenge expanding its character limit.

Twitter hopes its longer limit service is more appreciated by the users. But, there have been mixed views from the users where few people were excited about the longer limit while few made fun of it. Guess few of them liked sharing just a few words and a link. Hope Twitter comes up with great upgrades and it fulfills its user’s choices.