Idea seamless recharge

Idea customers can recharge through any online channel to get Discount vouchers, Wallet Cashback & Shopping Coupons, till 10th February ’18

In line with its commitment to drive digital transactions in India, Idea Cellular, one of the largest telecom operators in the country, has announced an exciting Magic Cashback offer for its customers who recharge using various online and digital platforms.

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On all Unlimited plan recharges of Rs. 398 and above, done through any online channel, Idea customers will get eight discount vouchers of Rs. 50 each. These discount vouchers can be redeemed by customers on subsequent recharges of Rs. 300 and above over a period of 1 year. Customers will also receive five shopping coupons worth Rs. 2700 which can be used at the partner stores or website on a range of brands. If the recharge is done through My Idea App or Idea Website, customers can also avail the wallet cashback offer up to Rs. 200.

The Rs. 398 recharge offers unlimited voice calls including Local, STD and National Roaming, 1 GB data per day, and 100 SMS daily, for a period of 70 days.

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Commenting on this initiative, Mr. Sunil Tolani, Digital Head, Idea Cellular, said “’Magic’ as a concept was introduced by Idea a few years ago, for creating customer delight. We are now happy to extend it online as ‘Magic Cashback’, offering huge benefits worth Rs. 3300. The offer has been designed with incisive telecom and digital analytics to provide a wholesome and exciting proposition to our digital customers. We are maximizing customer gratification by complementing telecom offers with deals in other relevant categories.”

The new Magic Cashback offer is applicable for all Idea prepaid customers till 10th February 2018.

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About Idea Cellular

IDEA Cellular is India’s 3rd largest national mobile operator, with nearly 200 million subscribers. With traffic in excess of 2.5 billion minutes a day, Idea ranks among the Top 6 country operators in the world. With a spectrum portfolio of nearly 900 MHz in FDD and TDD bands, Idea has national wireless broadband footprint. Using the latest in technology, Idea provides world-class service delivery through the most extensive network of customer touch points. Idea is listed on the National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE) in India.

IDEA Cellular is an Aditya Birla Group Company, India’s first truly multinational corporation. The Group ranks Number 4 globally and Number 1 in the Asia Pacific in the 2011 Top Companies for Leaders (TCFL) study conducted by Aon Hewitt, Fortune (the Global Business Magazine) and the RBL Group. It operates in 36 countries, and is anchored by more than 120,000 employees belonging to 42 nationalities. More information on Idea Cellular is available at and on the Aditya Birla Group at

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