• Perfect amalgamation of classic style and fitness to enhance your daily lifestyle
  • Up to 10 days of in-use and 12 days of standby battery
  • All day activity tracking – Distance, Steps, Calories, Sleep
  • Comes with interchangeable straps with the choice between metal, leather and silicon

Accelerating its journey by enhancing the technology in timekeeping, TIMEX, one of the world’s largest watch manufacturer in collaboration with an Indian consumer technology start-up BLINK, is bringing yet another device under the connected style segment today for its consumers – TIMEX | BLINK, a result of TIMEX’s 160 years of watchmaking experience and BLINK’s technological innovation. Targeted towards fitness enthusiasts and stylish consumers who are always on the go, TIMEX | BLINK is an activity tracker which combines signature elements of a contemporary traditional watch with sophisticated modern technology for tracking your daily activities. TIMEX | BLINK will join the much appreciated and well received earlier launches in this segment – TIMEX Metropolitan+ and TIMEX IQ+ which has been well received in the Indian market.

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With a shared vision of creating contemporary wrist-wearables, TIMEX and BLINK partnered together to co-develop the SOS technology in the watches which is specifically made for this market. TIMEX | BLINK is a smart beauty designed to help people with busy schedule keep a track of their fitness without compromising on their style quotient. It is an activity tracker which uses Bluetooth technology to connect with your phone and track all day activity – steps, distance, calories, sleep and gives the battery back-up of 10 days. The USP of the watch is the ability to send instant mail, SMS and save emergency contacts with the user’s GPS Location in case of an emergency.

Anupam Mathur, Head – Sales and Marketing, Timex Group India Limited said, “At Timex, our focus has always been to use innovative technologies and offer timepieces that meet the demands of our consumers. TIMEX | BLINK is yet another effort in that direction. We generally give up our style quotient when we are on the go as it is tough to manage both style and fitness together in today’s busy schedules. TIMEX believes that its consumers do not have to give up on their style for functionality or vice versa. The watch is for the modern men and women who demand a fit and active lifestyle as well as are always connected on the go. It combines modern technology with TIMEX’s trusted craftsmanship and American Legacy to give consumers more than just a watch. It is an ideal fit for the men and woman who are interested in tracking their daily progress but wouldn’t want to sacrifice the beauty of a traditional touch on their wrist, a best of both worlds.”

Excited about the partnership, Somnath Meher (Co-Founder and CEO), BLINK said, Both TIMEX and BLINK wanted to build a product that’s relevant to the Indian market in terms of functionality; yet have a unique design identity. The SOS feature has been integrated to specifically address a key requirement in our country; while keeping it discreet enough to not affect the overall features and look of the watch. The product nicely encompasses TIMEX’s years of experience in watch-craftsmanship; and BLINK’s forte in developing connected devices with a technology platform.

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When technology meets craftsmanship and enhances your style quotient

Stainless Steel 304 L Case | Touch Key Control | Easy Charging socket | Quick Release strap

Featuring three different case colours – Black SS, Silver SS and Rose Gold SS; each variant is available

with SS Mesh, premium leather and silicone strap options. As an introductory offer, every box of the device comes with a complimentary Silicone sports strap so that the user can pick and choose her/his style. The TIMEX | BLINK Watch is expected to be available at all major Timex authorized outlets and online stores.

You need one thing to stay fit – Motivation and that too without compromising your style regime. How disciplined you are, entirely up to you, but TIMEX | BLINK offers you the perfect fitness buddy that constantly tracks your activities and measures exactly how much workout. You’re getting the updates every day so you know how beneficial they are. Plus, the watch has a quick release metal, leather and silicone strap and is minimally designed which make it a great fashion accessory.

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Performance that defines perfection and durability

0.9” OLED Display | Nordic nRF52832 CPU | 90 mAh Li – battery | 6 axis motion sensor | SOS Trigger| Use Standard Micro USP cable for charging | Free additional Strap

This activity tracker displays time and current battery level. Now, get all the information displayed on its sleek 0.9 OLED display and to live up to power-efficient legacy, the watch gives you the battery backup of 7 to 14 hours without a use of special dock or connector. A simple micro USB cable required on the go. Go for a run in the morning or walk up a flight of stairs at work, this fitness companion tracks every move. It shows you the number of steps you’ve walked, the number of calories burnt, and the number of minutes or hours you work out. Now, stay safe with the SOS trigger and connect your phone to this smart beauty to get SMS notifications on your progress. The band is compatible with both iOS and Android devices. You can also connect to it via Bluetooth. Deck up with your favourite outfit and match with quick easy replaceable different strap.

TIMEX | BLINK Price & Availability

Leather styles – Rs.4495

Bracelet style – Rs.4995

Exclusively available on TIMEX authorized stores from 15th Nov onwards.

About TIMEX Group

Timex Group is a privately-held company headquartered in Middlebury, Connecticut with multiple operating units and over 5,000 employees worldwide. As one of the largest watch makers in the world, Timex Group companies produce watches under a number of well-known brands, including Timex, Timex Ironman, Timex Expedition, Nautica, Guess, GC, Salvatore Ferragamo, Versace, Versus and Opex.  The Timex brand, launched in 1950, sells millions of watches each year worldwide.

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About BLINK (Witworks)

BLINK (Regd. Witworks Consumer Technologies) is a consumer IoT company founded in 2015 by a team of IIT Kharagpur alumni and ISB dropouts; having previously worked with Google, ITC and Tata Group respectively. The team has raised a round of investment from Fireside Ventures, Investopad, and P39 Capital; along with participation from top executives of Ola, Oyo and ITC. With Blink representing a perfect blend of product empathy, design and technology; Witworks is looking to build one of India’s first consumer technology brands.