Micromax Launches Its First Android Oreo Go Edition Smartphone “Bharat Go”
Micromax, the Indian handset maker launched the Micromax’s first Android Go smartphone, Micromax Bharat Go on 22nd May 2018. It was first recorded at Mobile World Congress (MWC), 2018. Although the smartphone is priced at ₹ 4,399 with ₹2000 cashback offered by Airtel as part of Airtel’s ‘Mera Pehla Smartphone‘ initiative, the effective price becomes ₹ 2,399.
The main motive behind this launch was to bring low-cost smartphones powered by Android Oreo (Go edition) to the Indian market. It is an initiative brought up by Google whose configuration is specifically optimized for devices with 1GB RAM or less. It also comes with pre-loaded apps like Gmail Go, Maps Go, Files Go, Chrome, YouTube Go, Assistant Go, Play Store and GBoard, which are specially designed for saving memory.
Commenting on the launch, Shubhodip Pal, Chief Marketing and Commercial Officer, Micromax said, “Android Oreo (Go Edition) is a compelling proposition for the mobile first economy like India. We are proud to announce the launch of Bharat GO, a smartphone powered by the Android Oreo (Go Edition) today. Micromax Started the journey of empowering users a year ago with the launch of Bharat series. If we look at the statistics, there is still a huge gap when it comes to smartphone adoption all over the country owing to the lack of affordable smartphones in the sub 5k category. Micromax has always believed in massifying and democratising technology, be it through launching the first phone with qwerty keyboard or the first phone with dual SIM. And today we are extremely proud to partner with Airtel and Google for the launch of Bharat Go, which will further bridge the need gap of the consumers.”
Vani Venkatesh, Chief Marketing Officer, Bharti Airtel said, “Along with Google, we look forward to collaborating with device manufacturers to leverage the power of Android Go and bring highly affordable smartphone options to the market. Android Go powered devices like Bharat Go, will offer customers an opportunity to upgrade to affordable smartphones that also deliver a great experience.”
Commenting on the launch Sagar Kamdar, Product Director, Google India “Android’s mission has always been to bring the power of computing to everyone, and part of that is ensuring a great experience across a broad range of devices. Android Oreo (Go edition) is specifically optimised to bring an easy, powerful software experience to devices with 1GB of RAM or less. We’re excited to see Micromax further that mission by launching the Bharat Go.”
Bharat Go Specifications
Similar to other Android Go phones, the Bharat Go also features 8GB of internal storage with 1GB of RAM. The storage is expandable up to 32GB with the help of microSD card. The smartphone consists of a 4.5-inch display having a resolution of 480 x 854 pixel. It is powered by 1.1GHz MediaTek MT6737quad-core processor and runs on Android Oreo (Go edition).
The smartphone also comes with a 5-megapixel sensor, both on the front and rear camera. Both the camera supports LED Flash. Bharat Go supports dual-SIM VoLTE and has a battery of about 2,000mAh. It claims to offer 6 to 7 hours of talk time or 170 to 180 hours of standby time and has a weight of 130 grams.
For connectivity, it supports 4G VoLTE, Wi-Fi 802.11 b/g/n, GPS, Bluetooth, Micro USB, OTG support, and 3.5mm audio jack.