Nvidia has launched its long-awaited and expected GeForce GTX 1080 Ti video card, successor to the GTX 1080 and Titan X Pascal. While the launch wasn’t a surprise thanks to a heap of leaks, its release window and price certainly were: “next week” and $699. Nvidia also announced a new Gameworks engine that will be available as part of DX 12.

Nvidia claims the GTX 1080 Ti is around 35 percent faster than the GTX 1080, which makes it ever so slightly faster than the £1,100/$1,200 Titan X. That’s not surprising considering the 1080 Ti is, for the most part, identical to the Titan X: they both use the same GP102 GPU, with 3,584 stream processors and 224 texture units split across six graphics processing clusters and 28 SMs.

The most interesting thing about the launch is probably the pricing, NVIDIA has priced the card at $699 (INR 46,698 approx.), which puts it in the previous 1080 price range while being significantly cheaper than the $1000 Titan X.

The key difference, and what gives the 1080 Ti a slight edge over the Titan X, is its memory configuration. The 1080 Ti features a rather odd 11GB of GDDR5X memory, which results in a 352-bit memory interface and 88 ROPs instead of the 12GB of GDDR5X, 384-bit interface, and 96 ROPs of the Titan X.

However, the 1080 Ti’s memory runs at 11GHz rather than the Titan X’s 10GHz, giving the new card slightly higher memory bandwidth at 484GB/s. The GPU boost clock is also a wee bit higher at 1.6GHz, with Nvidia promising 2GHz when overclocked. TDP is rated at 250W with power coming in via 6-pin and 8-pin PCIe connectors.