Timex, the most iconic name in watches, has teamed-up with the National Football League (NFL) to create watches honoring each of the 32 NFL teams. Crafted to add 160 years of quality watchmaking to the ritual of being a fan, the Timex® Tribute™ Collection gives fans two reasons to have pride in their timepiece.
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“We know fans, we are fans. It’s an honor to be a part of every fan’s excitement and pride,” said Senior Vice President of the Timex Sports Business Unit, Mike Harrington. “We know how it feels to put your jersey on for game day, we’ve extended that feeling to your wrist and every day.”
Available now, the casual, dress and sporty watches for men, women and youth feature NFL team logos and matching dial and strap colors. Certain watches feature real leather straps, rugged stainless steel, Indiglo® night- light and all are water-resistant with a 5 to 10-year battery life. Pricing ranges from $24.95 to $89.95. On sale now at Timex.com/tribute, fan shops, national sporting goods stores and NFLShop.com.
“This is more than just a licensing deal, it’s a true connection between iconic American institutions,” said Harrington. The NFL is the first license in Timex’s new sports venture. Additional professional sports leagues and colleges will be available in early 2018.
Timex Group designs, manufactures and markets innovative timepieces around the world. Founded in 1854, Timex Group is a privately held company headquartered in Middlebury, Connecticut with multiple operating units and over 3,000 employees worldwide. As one of the largest watchmakers in the world, Timex Group companies produce watches under a number of well-known brands, including Timex, Guess, GC, Versace, Versus, Salvatore Ferragamo, and Nautica. Launched in 1950, Timex sells millions of watches each year worldwide.